Glamore Giveaway for Halfest 2011 was carried out on 10 October 2011 (begin of registration) to 16 October 2011 (and extended to 19-23 October for JB Roadshow) This campaign was designed to achieve (1) increase the number of “Likes” on Facebook page, (2) create brand awareness (3) turning “Likes” into email addresses for future marketing activities.
Glamore Giveaway for Halfest 2011 was a unique campaign integrating online registration and interactions with offline road shows. Two road shows were integrated into this campaign – Halal Fiesta 2011 and Ekspo Barangan Buatan Malaysia. An application was setup to capture registrations and gives away redemption codes that registrants can either print screen the page or the email sent out after registration to redeem their free Glamore Travel & Trial Pack at either of the road shows.
We’ve integrated Facebook’s latest Graph API into the application that pushes a wall post on behalf of the registrants once they completed the registration. This helped to generate a huge amount of social impressions that drives new Likes to the page, at the same time driving some organic registrations too.
Key Measurements
• Increased number of fans – 1,300
• Captured emails – 672 (52% of total new fans)
• Total Facebook ads impressions – 2.93 million times
• Total unique reach – over 360,000 individuals on Facebook
